As UC Merced matures from a young, upstart campus to a seasoned established pillar of higher education in our region and the state, it is crucial that we develop and maintain a focused and consistent identity. The UC Merced story is compelling and inspiring, but that story loses its impact when it is told in too many different or competing ways.
You are all a part of telling UC Merced’s story, and we trust each of you to do your part to establish our identity with the quality of your work, whatever it may be.
And in order to create that consistent identity for UC Merced, each of us will support the substance of our work by using the same logos and using the same terminology when referring to the university. We will use the same colors — whether for Web or print — particularly when those colors have been so meticulously chosen to represent the spirit of our beautiful surroundings.
This manual establishes the standards all faculty, staff, students, alumni and affiliated groups follow when creating communications on behalf of UC Merced. Your adherence to these standards is critical as we continue to build this campus and advance the UC Merced brand.
DOROTHY LELAND
UC Merced Chancellor
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UC Merced Brand Guidelines 2017